Having to design Air Quality websites with a goal to drive behaviour change without any User Research has been tough. Articles like this at least help me to get an understanding of how the content should be written. For the Changeable Optimistic.
Hannah Ritchie is deputy editor and lead researcher at ourworldindata.org, and a researcher at the University of Oxford.
http://www.vox.com/the-highlight/23622511/climate-doomerism-optimism-progress-environmentalism